About Us

In Memory of the Creator, Morris Kotzer

Selling fun stuff since 1944!

Parkdale Novelty Co. Ltd. is a wholesale leader in souvenir, gift, baby and custom plush.

You may know us as:

  • Creature Comforts Toys Inc. (operating in the USA)
  • Parkdale Novelty Co.Ltd. (operating in Canada)
  • Embroider Buddy® (selling embroidable stuffed animals around the world)
  • Whatzupwiththat!® Bearwear (selling bear wear and accessories)

 History of Parkdale Novelty Co.Ltd.


70+ Years of Fun!

Creature Comforts Toys and its sister Canadian company Parkdale Novelty were founded in 1944 by Morris Kotzer in Toronto, Canada.

As a postwar toy and novelty company it grew quickly with the baby boom generation.
Photo from Canadian National Exhibition, Toronto, c. 1949


Starting with domestically manufactured toys, Parkdale Novelty began importing toys from Japan in the 1950's.
In the 1960’s Parkdale Novelty became the Canadian distributor for Mego Toys.
The Mego line featured an exciting array of action figures, including Super Heroes, Star Trek, Planet of the Apes and more.
Photo from Japan, 1961
In the 1970’s the Mego line became the number one action figure line in North America.
In the 1980’s Parkdale Novelty created the Creature Comforts line of plush toys. Creature Comforts Toys Inc. began distribution from Buffalo, NY.

Donna, the founder's daughter, developed a successful line of stuffed bears and “Whatzupwiththat!® Bearwear” for the custom-imprint sector in the 00's.

Learn more here.

Whatzupwiththat!® Bearwear
Embroider Buddy In 2006 based on feedback from the embroidering industry, the Embroider Buddy® original line of stuffed animals was created to give embroiderers a quick and easy way to customize gifts and souvenir stuffed animals – for themselves, their businesses or their customers’ needs.

Mego line, 1975 
Catalogue Cover, 2000
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